Tuesday, September 22, 2009

2010 Fiat Grande Punto and the Chrysler dilemma...



The Grande Punto has just been revised in Europe. Mostly a new front and and nicer interior.
This would make a nice offering in the US. But how much would it be?
It could just be priced too high, like the Astra was for Saturn.

And this is what Fiat is facing now that they are running Chrysler.
Apparently, they just found out (!) what everybody else knew. There isn't much in the pipeline . Chrysler and Dodge have almost no new models coming up. Except a new 300/Charger.
How are they going to keep these brand alive with nothing new?
The easiest thing would be to just rebadge some Fiats, but even that would take over a full year.

And this week, they just announced they want to turn Chrysler into a Cadillac competitor. Really?!?!
That's been what Chrysler has been trying to do for decades. And they always failed.

I just don't know how Fiat will ever revive Chrysler and Dodge.
I personally don't know anyone who would actually buy one (Except the Challenger).




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